Gently

From body-mouth connection to creativity: stories that follow our values and principles.

Color your day bright with beautifully vibrant Colorful Curls Edition toothbrushes inspired by joy.

Dr. Cornelis Springer: “Cleaning and brushing your teeth is not the same thing”

“I aimed for simplicity, both abstract and iconic, with very vibrant colours” says Daniel Liévano, the designer of the new Power Smile Edition of toothbrushes.

Dental hygienist Borim Ahn from the Republic of Korea: “Repeated education is essential.”

Dr. Fernanda Castelo from Brazil: “Aesthetics should not be put above oral and overall health.”

Dr Martha Sakashita from São Paulo: “Paediatric dentistry is the future of the smile.”

Meet the new set of Curaprox toothbrushes with a secret superpower to create a winter atmosphere without the classic clichés

“I love sharing daily routines with my partner because it brings us closer to each other,” says Boyoun Kim, the designer of the Curaprox Love Edition.

Prof. Sung-Suk Park: “The changing of habits to prevent oral disease is the core of any dental treatment.”

Dr. Débora Fachinelli: “When it comes to teeth, there shouldn’t be any shortcuts.”