“I am a summer person,” says Norbert Brunner, upon introducing the refreshing design of the summer 2024 edition of Curaprox toothbrushes. For Norbert, watermelon is an embodiment of the summer, evoking positive memories and a carefree feeling. This gigantic fruit is also probably one of the most desired refreshments on hot summer days. Find out more about Norbert and his inspiration behind your new double pack of toothbrushes, ready to dive into the hottest months of the year.
Norbert Brunner isn’t new to Curaprox. Years ago, on his way to work, he bumped into the head of the Curaden Brand Centre, whom he had known from their joint graphic-design training days: “Later on I got a phone call asking whether I wanted to join the Curaden Brand Center in Kriens, Switzerland. And so began several years of very pleasant cooperation on the Curaprox brand and other activities. It was demanding, but I loved it.”
His love for art and drawing had been discovered much earlier, by his high school teacher, who recommended that he pursue a creative career path. At the age of 16, Norbert attended the Lucerne Art School and graduated as a graphic designer.
What projects do you usually work on?
As a freelancer, I work for multiple companies and agencies on corporate and branding projects, as well as online and offline campaigns. This variety is extremely interesting for me, however, also very challenging. The parts I enjoy most, just like many other designers, is developing and implementing new ideas and concepts together with a team.
What inspires you?
Different encounters with interesting people, art, modern technology, 3D visualisations, as well as various lectures, all inspire me again and again. However, my children remain one of the biggest sources of enrichment for pretty much everything I do.
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What are the rituals you can’t imagine your day without?
Nothing really works without a morning cup of coffee, and then a tasty homemade dinner to round off a day in high spirits.
What’s the idea behind your special edition of toothbrushes?
First, I wanted to complement the fresh ‘Be you’ watermelon toothpaste with a matching toothbrush and, second, watermelons are a symbol of summer and everybody likes them, so I had no second thoughts.
How did you choose the colours?
The simple two colours of the watermelon and the characteristic complementary colours are unique and should definitely be preserved. Despite the fact that I don’t like red and green as a colour combination at all, when it comes to watermelon, the choice has been made by nature.
What was the biggest challenge of this design?
The two toothbrushes in the centre; I know the design should be simple, attractive and surprising at the same time. And drawing from Curaprox’s experience of producing the special editions, we know that the two toothbrushes should complement each other, which I think we managed well.
How would you like people to think about your toothbrush?
The watermelon design is meant to evoke pleasant and beautiful summer memories. Think of it as a delightful thirst quencher, a refreshment for the upcoming hot season and a homage to the natural and beautiful design of the fruit.
Norbert Brunner is a graphic designer based in Lucerne, Switzerland. His journey began at Lucerne Art School at the age of 16, where he graduated and then dove into a successful career at international and national advertising agencies.
He honed his skills at the Curaden Brand Center in Kriens, Switzerland, collaborating with the Curaprox brand. As a freelancer, he brings his creative expertise to corporate and branding projects and online/offline campaigns for a range of clients and agencies.