Inside Curaden

How to fit 5460 bristles into a toothbrush head in just 2.5 seconds. The marvellous journey of the making of a special toothbrush

Christine Breitschmid: “If our products didn’t have a positive impact on people’s health, we would not sell them”

CEO of Curaden Ueli Breitschmid: “Dentists should be health coaches”

Designer Max Wettach: “The colours of our toothbrushes must always match and give a harmonious overall picture”

Head of Education at Curaden: “People still believe that genetics is the cause of everything wrong with their teeth. It is not”